I am Shannon Muruli Courage Coach To Women Who Sell.

I Started Out Selling Pre-Paid Legal Services In Parking Lots.

Now that I think back to that "by any means necessary" era of my sales journey, what I was actually doing in those parking lots was prospecting.  But here’s the kicker: after meeting a prospect in a Walmart parking lot, following up, and taking them through my sales process, I found myself a week later delivering an award-worthy sales presentation to about a dozen of their construction workers—inside of an empty pool.

So when I tell you that my courage over comfort coaching can help you untether from your comfort zone so you can help more potential clients and sell more, I mean it.

In less than a year, I transitioned from an individual contributor role to Regional Sales Manager, where I had the privilege of overseeing a team of over a dozen sales representatives spread across multiple states. What's remarkable is that I inherited this underperforming region, initially ranked last among five, and elevated it to the coveted #1 position because I taught them how to do one thing better than any other region - PROSPECT.

That is why when I hear new and seasoned sales reps whose sales are low say that their market is saturated and people are not interested in buying their product or service, I say…

Here’s the thing: people opt for a premium coffee at a higher price when there are budget options available because it's about the perceived value. So, in a seemingly saturated market, your prospects will invest in what you offer if there’s a unique value that resonates with them.

Your Prospects Need What You Sell. But They Want You To Connect With Them, Not Sell Them.

Your prospects need the product or service you offer, but what they really want is a connection with you.

They’re not just looking for a salesperson—they’re seeking someone who understands them and cares about their needs.

To make this happen, you need to step out of your comfort zone. Instead of sticking to traditional sales tactics, focus on building genuine relationships.

This means actively listening, empathizing, and connecting on a personal level. It takes courage to move beyond just selling and to truly serve your prospects.

Choosing to connect rather than sell requires bravery because it challenges the familiar and often uncomfortable norms of sales. But when you prioritize connection and service, you build trust and create a foundation where sales naturally follow.

But You Can’t Connect With Prospects, If You’re Avoiding Them.

Your ability to connect more is diminished when you decide to align with fear induced behavior like…

Procrastination, a common companion, often finds its way into crucial tasks like making calls, sending proposals, and following up with clients.

The fear of rejection lurks in the shadows, leading to hesitation in reaching out to potential clients and avoiding those challenging sales conversations.

Networking events become uncharted territories, missed opportunities for forging new business relationships.

Cold calling, a vital part of the prospecting landscape, is met with resistance, hindering direct communication with potential clients.

The reluctance to self-promote and the avoidance of difficult conversations further shape this narrative.

Perfectionism delays action. Waiting for the stars to align may cause missed opportunities along the way.

Excuse-making becomes a familiar dance.

That is why cultivating a courage over comfort mindset to confront these characteristics is pivotal for women who sell. The COC mindset helps women overcome avoidance behaviors, cultivate self-awareness, and chart a course toward more opportunities to connect and sell.

The Women Who Cultivate The Courage To Untether From Their Comfort Zones Will Serve More & Sell More.

That’s how top tier women in sales think. That’s how I think.

I've excelled in the various sales roles and the clients I've assisted with the products or services I've sold were all guided by that very mindset.

In one of my corporate sales roles, I orchestrated a remarkable transformation, elevating my territory by 900% in less than 90 days.

 While in direct sales, an entrepreneurial sales role, I successfully built a sales team of 200 within a 12-month timeframe, without any fancy tech, just a help more, sell more mindset.

I will help you face the fears, frustrations and habits that are keeping you tethered to your comfort zone.

I have helped dozens of women in sales help more and sell more.

I can help you, too.